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Reiser's Pieces: From Data to the Finish Line - Turbocharging Your Sales Analyst Team
Ever thought about the mountain of data floating around in your organization–and felt frustrated that you’re leaving money on the table?...
Adaptive retail strategies: Eye-openers from Walmart’s “Adaptive Retail Report 2024” and eMarketer
Adaptive retail is undeniably revolutionizing consumer shopping habits. Building upon the concept of omnichannel retail, adaptive retail...
Reiser's Pieces: Social Commerce: The Next eCommerce Frontier Brands Can’t Ignore
Social Commerce generated an estimated $75.6 billion in revenue in the US last year, and some forecasts suggest it could reach a GMV of $150
Reiser's Pieces: Ret(AI)l – Cutting through the Hype
AI will likely impact nearly every facet of how we serve our customers, but I agree with those who say it will be a little like digital comm
Reiser's Pieces: GLP-1 Drugs Shake Up the Retail Scene
As the world of healthcare spins ever forward, we're seeing GLP-1 drugs—yes, those same ones known for battling diabetes—now taking on...
Reiser's Pieces: Captaincy in Commerce- Steering the Ship of Category Management through the Choppy Waters of Retail
Navigating shifting media consumption, endless aisles, digital storefronts, and tech upheavals and understanding the depths of our retail ca
Prime Day Prep: Unlocking Success on Amazon's Biggest Sale Day
Just three months away from Amazon’s expected rerun of its biggest sales event –is your brand ready? With Amazon Prime Day's...
Let’s Get Phygital! STEP 5: Integrated Omni Activation in Phygital Retail
Phygital Retail. Unified Commerce. Adaptive Retail. No matter the name, the message is the same: Customer-centric, interconnected,...
Navigating the Complexities of the Drug Class of Trade
In this episode former retail leaders explore the key trends and challenges currently impacting the drug class of trade.
Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth
Funny how quickly things change. Remember when a prominent speaker at Cannes last June declared, “The era of the brand is over!” and...
Refocusing RGM to Unlock Profitable Growth
What should marketers consider when looking to optimize commercial spend?
Let’s Get Phygital! Winning the Digital Shelf: STEP 4 Retail Media
In today’s omnichannel marketplace, physical and digital touchpoints are more entwined than ever before, and consumers expect seamless shopp
Reiser's Pieces: Take Back Your Buy Box: A Call for Comprehensive Action
It's time to reclaim the Buy Box from eCommerce bad actors. Jason Reiser discusses some strategies to stop them.
Let’s Get Phygital! Winning the Digital Shelf: STEPS 3 Shelf Placement
We all know the importance of having a strong presence on the physical shelf, where shoppers can see, touch, and compare your products...
The New Retail Media “Marketing Math”
Shifting the focus from quantity to quality in engagement is the new frontier. It’s time to embrace new "Marketing Math" with a focus on cre
Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...
CES 2024: Our Take on the Top Trends & Innovations
A quick snapshot of some of the top trends and innovations that caught our attention at CES 2024
Let’s Get Phygital! Winning the Digital Shelf: STEPS 1 & 2
Are you up on the latest trends and practices in Phygital – the blending of online and in-store channels to deliver a seamless, connected...
Reiser's Pieces: Go slow to go fast: The value of a solid GTM strategy
Have we taken agile too far? HBR first asked that question. I ask it again, knowing we all must be agile to thrive and survive in...
Reiser's Pieces: On-Demand Hiring – Crossing the Finish Line in Today’s Tight Labor Market
We’re in the home stretch now, pushing to deliver on our holiday and year-end objectives. And get off the ground running for 2024. But...
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Featured whitepaper: Strategies for Inflationary Times
In this latest report, Market Performance Group provides its strategic insights and solutions to help companies navigate – and excel – in today’s volatile, inflationary times.
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