Brand, Ecommerce & Omnichannel Retail Marketing Blog | MPG

Let’s Get Phygital! STEP 5: Integrated Omni Activation in Phygital Retail

Phygital Retail. Unified Commerce. Adaptive Retail. No matter the name, the message is the same: Customer-centric, interconnected,...

Navigating the Complexities of the Drug Class of Trade

In this episode former retail leaders explore the key trends and challenges currently impacting the drug class of trade.

Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes last June declared, “The era of the brand is over!” and...

Refocusing RGM to Unlock Profitable Growth

What should marketers consider when looking to optimize commercial spend?

Let’s Get Phygital! Winning the Digital Shelf: STEP 4 Retail Media

In today’s omnichannel marketplace, physical and digital touchpoints are more entwined than ever before, and consumers expect seamless shopp

Reiser's Pieces: Take Back Your Buy Box: A Call for Comprehensive Action

It's time to reclaim the Buy Box from eCommerce bad actors. Jason Reiser discusses some strategies to stop them.

Let’s Get Phygital! Winning the Digital Shelf: STEPS 3 Shelf Placement

We all know the importance of having a strong presence on the physical shelf, where shoppers can see, touch, and compare your products...

The New Retail Media “Marketing Math”

Shifting the focus from quantity to quality in engagement is the new frontier. It’s time to embrace new "Marketing Math" with a focus on cre

Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand

Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...

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