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Reiser's Pieces: From Data to the Finish Line - Turbocharging Your Sales Analyst Team
Ever thought about the mountain of data floating around in your organization–and felt frustrated that you’re leaving money on the table?...
Reiser's Pieces: Social Commerce: The Next eCommerce Frontier Brands Can’t Ignore
Social Commerce generated an estimated $75.6 billion in revenue in the US last year, and some forecasts suggest it could reach a GMV of $150
Reiser's Pieces: Ret(AI)l – Cutting through the Hype
AI will likely impact nearly every facet of how we serve our customers, but I agree with those who say it will be a little like digital comm
Reiser's Pieces: GLP-1 Drugs Shake Up the Retail Scene
As the world of healthcare spins ever forward, we're seeing GLP-1 drugs—yes, those same ones known for battling diabetes—now taking on...
Reiser's Pieces: Captaincy in Commerce- Steering the Ship of Category Management through the Choppy Waters of Retail
Navigating shifting media consumption, endless aisles, digital storefronts, and tech upheavals and understanding the depths of our retail ca
Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth
Funny how quickly things change. Remember when a prominent speaker at Cannes last June declared, “The era of the brand is over!” and...
Reiser's Pieces: Take Back Your Buy Box: A Call for Comprehensive Action
It's time to reclaim the Buy Box from eCommerce bad actors. Jason Reiser discusses some strategies to stop them.
Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...
Reiser's Pieces: Go slow to go fast: The value of a solid GTM strategy
Have we taken agile too far? HBR first asked that question. I ask it again, knowing we all must be agile to thrive and survive in...
Reiser's Pieces: On-Demand Hiring – Crossing the Finish Line in Today’s Tight Labor Market
We’re in the home stretch now, pushing to deliver on our holiday and year-end objectives. And get off the ground running for 2024. But...
Reiser's Pieces: Why Factoring ESG Into Your Brand Planning is Imperative
“ I recently had the opportunity to speak at the Southern Region Minority Supplier Development Council -- all about helping businesses...
Reiser's Pieces: Why Accelerating Your Dollar Strategy Now Makes Sense
“ A few years back, when I was with Dollar General in the Chief Merchant seat, Fortune saw us as “a crafty mix of 7-Eleven-like...
Reiser's Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation
Smart innovation is critical to staying competitive – critical to fueling increased share, revenue and customer satisfaction.
Reiser's Pieces: One-Two Punch is Needed to Win Today’s Talent Wars
To beat the current talent challenge takes a one-two punch, in my view.
Reiser's Pieces: Looking Ahead – It’s All About the Base
The new consumer base is more diverse than ever before. They delight in flipping convention on its head.
Reiser's Pieces: In-person merchandising and face time are far from outdated
With the pandemic mostly behind us, many are just learning the ropes around in-person merchandising. Here are some key success factors
Reiser's Pieces: Meet me in the grocery aisle – wherever that takes us
A little while back, a report from FMI caught my eye. It provided some pretty compelling data on how hybrid grocery shopping is...
Reiser's Pieces: eCommerce & Omnichannel Retailing: Evolution or Revolution?
There’s no longer one path to success, with physical and digital consumer touchpoints highly entwined, social commerce encompassing the full
Reiser’s Pieces: Why Upskilling Needs to be your New Year’s Priority
Companies that have already rolled out upskilling programs are seeing higher productivity, improved talent acquisition and retention.
Reiser’s Pieces: Not your father’s retail media, so what are you waiting for?
Ad dollars are moving from digital social to retail media, and as much as $100 billion in RMN spending is projected by 2026.
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