THE CHALLENGE:

Boost brand growth trajectory and Share of Voice (SOV) by developing efficient strategies and utilizing top notch technology to amplify visibility vs. competitors.

THE HIGHLIGHTS:

A combination of a solid growth strategy developed by the experts on our team and ease of execution facilitated by Pacvue’s technology, led to notable improvements in SOV and enhanced ad performance. In the last 6 months, we've seen an 80% year-over-year increase in sales for participating brands.

A comprehensive solution that drove significant success:

• Budget Manager: Prevented campaigns from receiving zero spend, ensuring that SOV campaigns continued to receive necessary funding, and maintaining consistent visibility.

• SOV Bidding Rules: Dynamically adjusted bids based on the brand’s organic and paid placements:

  • Increase Bids: For keywords where the associated ASINs were not in the top organic or sponsored placements.

  • Decrease Bids: For keywords where the brand was already highly ranked organically, driving efficiency by reserving budget for keywords where the brand needed more visibility.

• Keyword Tagging: SOV keyword tags used to direct the correct ASINs to the appropriate group of keywords. This ensured precise targeting and relevance, further increasing campaign effectiveness.