Multicultural, generational, economic, and technological influences are creating a whole new world of shopping behavior. Together, these forces place incredible pressure on the growth of today’s Food retailers – and their manufacturer suppliers. MPG helps our clients anticipate and develop the right top-and bottom-line growth platforms for tomorrow’s households in so many ways – leveraging innovation with best-practice new product launch execution, managing down operating expenses with process and structure optimization, as well as smarter trade investment, and going to market with differentiated and more compelling value propositions to better engage and delight today’s savvy food shopper.