PRINCETON, January 17, 2022 – Market Performance Group, LLC (MPG)—a leading
provider of consulting, sales strategy and account management, business analytics,
marketing & communications, and distribution/order to cash services to consumer
health, personal care, food, and other CPG brands across brick and mortar and
eCommerce retail channels—announced today that the company has acquired The
Luminations Group (Luminations).

The acquisition of Luminations adds strengths in innovation, marketing strategy,
and interim marketing solutions.

Luminations is a privately held leader in marketing innovation and strategy serving
clients in traditional consumer packaged goods and health care fields as well as
significant experience in financial services, technology, and online marketing and
retailing. The Company is also known for its pioneering use of part-time talent to
meet critical client need for experienced, interim marketing leaders while enabling
talented individuals across the globe to work part-time, flexibly through
Luminations’ FleXforce® marketing workforce solution.

“This acquisition is outstanding for MPG, Luminations, and our clients,” stated MPG
Founder and Managing Partner Marc Greenberger, “it enables us to expand our
front-end innovation and positioning capabilities and enhances our ability to help
clients fill a broad base of interim talent needs across marketing and sales. At MPG,
we pride ourselves on providing truly end-to-end services from ideation through to
execution, and the addition of Luminations ensures we have the talent and
resources to meet need in both these areas.”

Managing Partner, George Cleary, added that, “over the years, MPG and Luminations
have partnered to meet the broader needs of a number of clients—from emerging
brands and mid-size companies to Fortune 500 CPG companies. The combination of
MPG and Luminations enables both to capitalize on synergies and expertise to
enable us to do what we both do best, serve the needs of clients.”

Lisa Kent, founder and president of Luminations will continue to manage the
Luminations business. “I can’t wait to add our disruptive innovation and FleXforce®
expertise to the proven capabilities of MPG,” says Kent. “I am so proud of our team of
talented marketers, market researchers, and strategists and am looking forward to
working with another wonderful team. I see this as a win for Luminations and MPG
but, importantly, as a win for our clients as we work to provide a seamless suite of
services that grow our clients’ brands, businesses and profitability.”

ABOUT MARKET PERFORMANCE GROUP, LLC
Market Performance Group, LLC (“MPG”) is a CPG/retail consultancy and managed sales
services firm serving manufacturers— from emerging brands to brand leaders and leading
private label manufacturers—private equity firms, and retailers. Services are delivered in five
areas, including: Strategy & Business Consulting; Sales Strategy & Services, providing
managed sales services at key retailers and drug wholesalers; Business Analytics & Insights;
Order to Cash / 3PL; and Consumer Marketing & Retail Activation. More information about
the company can be found on the MPG website: https://marketperformancegroup.com.

ABOUT THE LUMINATIONS GROUP LLC
The Luminations Group is an innovation and marketing strategy firm founded in 2003. The
Company has helped companies brainstorm new-to-the-world innovations as well as
successfully reposition established brands and businesses. Luminations also helps clients
that have a critical, interim need for marketing or general management talent. Through
Luminations’ FleXforce® solution, they are able to fill client needs for experienced, interim
marketing leaders through its which matches client need with proven, classically trained
marketers and strategists. Recent recognition includes inclusion on the INC 500/5000
fastest-growing company list (three times; the latest in 2020) and selection as a 2020 finalist
for The Investors Bank Movers and Shakers Competition, which recognizes small businesses
for their grit, innovation, and dedication to customers.